Links your analytics can explain
Tag where every visit comes from. Fill in the campaign details, copy the link — or turn it straight into a QR code.
01Where it goes
Website URLThe page this campaign should open. Leave off https:// and we'll add it.
02How you'll track it
Start from a preset, then fine-tune. Source, medium and campaign are the trio analytics needs.
Campaign source (utm_source)Where the traffic comes from — google, newsletter, flyer.
Campaign medium (utm_medium)The channel or format — qr, email, cpc, social.
Campaign name (utm_campaign)The push these links belong to — spring_sale, launch.
Campaign term (utm_term)Optional — the paid keyword you're bidding on.
Campaign content (utm_content)Optional — tells near-identical links apart — top_button vs footer_link.
Keep values lowercaseAnalytics treats QR and qr as two different sources.
Replace spaces with underscoresspring sale becomes spring_sale — no %20 in your reports.